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{"id":10625,"date":"2021-09-08T13:03:00","date_gmt":"2021-09-08T17:03:00","guid":{"rendered":"https:\/\/dev.martech.cl\/newuniacc\/2021\/08\/investigacion-laboratorio-de-innovacion-artistica-y-practicas-pedagogicas-copy\/"},"modified":"2022-11-14T17:29:38","modified_gmt":"2022-11-14T21:29:38","slug":"investigacion-las-actitudes-hacia-la-television-chilena-actual-de-los-futuros-comunicadores-audiovisuales","status":"publish","type":"post","link":"https:\/\/dev.martech.cl\/newuniacc\/noticias\/investigacion-las-actitudes-hacia-la-television-chilena-actual-de-los-futuros-comunicadores-audiovisuales\/","title":{"rendered":"Investigaci\u00f3n \u201cLas actitudes hacia la televisi\u00f3n chilena actual de los futuros comunicadores audiovisuales\u201d"},"content":{"rendered":"\n

Andrea Naranjo
Docente Facultad de Artes de la Comunicaci\u00f3n y de la Facultad de Humanidades y Ciencias Sociales<\/figcaption><\/figure><\/div>\n\n\n
<\/p>\n
Andrea Naranjo<\/strong>, docente de la Facultad de Artes de la Comunicaci\u00f3n y de la Facultad de Humanidades y Ciencias Sociales de Universidad UNIACC, realiz\u00f3 la investigaci\u00f3n \u201cLas actitudes hacia la televisi\u00f3n chilena actual de los futuros comunicadores audiovisuales\u201d por la carrera de Comunicaci\u00f3n Audiovisual de la Facultad de Artes de la Comunicaci\u00f3n.<\/p>\n
Esta investigaci\u00f3n exploratoria-descriptiva se bas\u00f3 en las actitudes hacia la televisi\u00f3n chilena actual desde el campo de la comunicaci\u00f3n audiovisual. De esta manera, el objetivo general fue ofrecer un an\u00e1lisis de las percepciones hacia la televisi\u00f3n tanto a nivel de la industria audiovisual, as\u00ed como de los estudiantes de Comunicaci\u00f3n Audiovisual de Universidad UNIACC, entendiendo a esta como un referente del \u00e1rea audiovisual en Chile.<\/p>\n
A trav\u00e9s de un estudio con enfoque mixto, se realizaron entrevistas en profundidad a importantes profesionales del medio televisivo actual, y a su vez, se realizaron focus groups y encuestas a los estudiantes de la Escuela de Comunicaci\u00f3n Audiovisual de UNIACC. Teniendo como resultados relevantes el obtener un panorama homog\u00e9neo entre los profesionales y futuros profesionales de la televisi\u00f3n sobre el cambio que vive la misma y el escenario ecomedial en el que se encuentra en la actualidad.<\/p>\n
Los principales resultados fueron: que la televisi\u00f3n en la actualidad deja de tener el concepto de aparato \u00fanico de comunicaci\u00f3n masiva y unidireccional para pasar -desde la irrupci\u00f3n de internet- a convertirse en un ecosistema medial de comunicaci\u00f3n multidireccional controlado por grandes conglomerados socioecon\u00f3micos. La mencionada transformaci\u00f3n requiere de nuevos contenidos y formatos de mayor creatividad y calidad y a su vez un mejor conocimiento de las audiencias actuales. Desde este lugar, se hace prioritario una transformaci\u00f3n del campo mismo de lo audiovisual en Chile y, de la misma forma, debe considerarse una reconfiguraci\u00f3n acad\u00e9mica y profesional para una inserci\u00f3n integral en este medio.<\/p>\n
**Andrea Naranjo nos cuenta m\u00e1s de su investigaci\u00f3n en el siguiente video:<\/strong><\/p>\n**
**<\/p>\n**
**<\/p>\n**

<\/iframe><br><!-- \/wp:html --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Revisa el informe de la investigaci\u00f3n <a href=\"https:\/\/dev.martech.cl\/newuniacc\/wp-content\/uploads\/2021\/09\/Informe-Final-investigacion-TV-UNIACC-REV.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>. <\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Andrea Naranjo, docente de la Facultad de Artes de la Comunicaci\u00f3n y de la Facultad<\/p>\n<div class=\"box-arrow-ver\">\n<div class=\"arrow-ver\">\n <a href=\"https:\/\/dev.martech.cl\/newuniacc\/noticias\/investigacion-las-actitudes-hacia-la-television-chilena-actual-de-los-futuros-comunicadores-audiovisuales\/\" class=\"arrow-href\"><br \/>\n <span>Ver m\u00e1s<\/span><br \/>\n <i class=\"fa-solid fa-angle-right arrow-r\"><\/i><br \/>\n <\/a>\n <\/div>\n<\/p><\/div>\n","protected":false},"author":4,"featured_media":10665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-10625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-noticias-facultad-de-artes-de-la-comunicacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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