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{"id":14006,"date":"2022-10-24T11:57:09","date_gmt":"2022-10-24T15:57:09","guid":{"rendered":"https:\/\/dev.martech.cl\/newuniacc\/2022\/10\/alimentos-para-el-futuro-un-desafio-para-hoy-copy\/"},"modified":"2022-11-14T17:27:06","modified_gmt":"2022-11-14T21:27:06","slug":"escuela-de-publicidad-realizo-su-workshop-rsu-2022-trabajando-con-fundacion-abrazarte","status":"publish","type":"post","link":"https:\/\/dev.martech.cl\/newuniacc\/noticias\/escuela-de-publicidad-realizo-su-workshop-rsu-2022-trabajando-con-fundacion-abrazarte\/","title":{"rendered":"Escuela de Publicidad realiz\u00f3 su Workshop RSU 2022 trabajando con Fundaci\u00f3n Abrazarte"},"content":{"rendered":"\n

La Fundaci\u00f3n Abrazarte fue la instituci\u00f3n elegida este a\u00f1o para la realizaci\u00f3n del Workshop de Responsabilidad Social Universitaria realizada por los alumnos de la Escuela de Publicidad de la Universidad UNIACC. El desaf\u00edo de esta versi\u00f3n fue crear una campa\u00f1a para ayudar a la Fundaci\u00f3n Abrazarte una instituci\u00f3n nacida para dar acogida, educaci\u00f3n y alimentaci\u00f3n a personas en situaci\u00f3n de calle.<\/p>\n\n\n\n

El objetivo actual de Abrazarte es ampliar su visibilidad en la sociedad y lograr los apoyos econ\u00f3micos y humanos para cumplir con su gran sue\u00f1o: la Escuela Hol\u00edstica Abrazarte, que qued\u00f3 postergada y sin financiamiento producto de la pandemia.<\/p>\n\n\n\n

P\u00eda Salas, directora de la instituci\u00f3n, estuvo a cargo de entregar el brief a los alumnos y contar su experiencia con ni\u00f1os y j\u00f3venes que acogi\u00f3 desde el puente Bulnes. \u201cFue de un d\u00eda para otro, mirando un reportaje en la televisi\u00f3n que me dije \u2018esto no puede seguir pasando\u2019, y contra todos los consejos y advertencias de amigos y conocidos, baj\u00e9 un d\u00eda debajo del puente y me un\u00ed a un grupo de ni\u00f1os y j\u00f3venes que viv\u00edan ah\u00ed para ofrecerles abrazos, cobijo y ayuda\u201d. Despu\u00e9s de ese primer encuentro, P\u00eda Salas no par\u00f3 m\u00e1s y termin\u00f3 incluso llev\u00e1ndose a una familia entera a vivir a su casa.<\/p>\n\n\n\n

Un de las personas que rescat\u00f3 es Nicole, una madre de familia que cont\u00f3 su experiencia y agradecimiento hacia la fundaci\u00f3n por haberla rescatado. Hoy, Nicole vive con su pareja y sus hijos en una casa digna y sus hijas est\u00e1n en el colegio, algo que Nicole nunca pudo conocer.<\/p>\n\n\n\n

Fue as\u00ed como los alumnos se armaron de amor y energ\u00eda para crear las campa\u00f1as que pudieran ayudar a la Fundaci\u00f3n Abrazarte para salir adelante. A cargo del taller estuvieron presentes los profesores Marcela Gonz\u00e1lez, Andrea Naranjo y Germ\u00e1n Soro, quienes asesoraron a los alumnos para lograr mejores resultados.<\/p>\n\n\n\n

La campa\u00f1a ganadora resulto ser de la agencia Estrellitas, integrada por Millaray Almaz\u00e1n, Smarlyn Rivas, Constanza Bascu\u00f1\u00e1n, Josefina C\u00f3rdova y Martina Prieto. El segundo lugar lo obtuvo la agencia Lolita, integrada por Martina Simther, Claudia Tapia y Josefa Valderrama, y el tercer lugar lo obtuvo  la agencia Templo integrada por Marcos Morales, Arturo Arce y Mat\u00edas Figueroa.<\/p>\n\n\n\n

\u201cPara m\u00ed, lo m\u00e1s importante es lo que sucedi\u00f3 ah\u00ed, la oportunidad de transformarse y sanarse con estos encuentros, y segundo, la campa\u00f1a ganadora me aclara el camino por donde Fundaci\u00f3n Abrazarte debe continuar\u201d, coment\u00f3 P\u00eda Salas al finalizar la jornada, la que sin dudas result\u00f3 tremendamente inspiradora y motivadora para todos los participantes de la Escuela de Publicidad.<\/p>\n\n\n\n

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La Fundaci\u00f3n Abrazarte fue la instituci\u00f3n elegida este a\u00f1o para la realizaci\u00f3n del Workshop de<\/p>\n

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