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{"id":2959,"date":"2018-06-25T17:16:33","date_gmt":"2018-06-25T20:16:33","guid":{"rendered":"https:\/\/dev.martech.cl\/newuniacc\/?p=2959"},"modified":"2022-10-27T14:08:42","modified_gmt":"2022-10-27T18:08:42","slug":"estudiantes-de-publicidad-de-universidad-uniacc-desarrollaron-propuestas-para-fundacion-stuka","status":"publish","type":"post","link":"https:\/\/dev.martech.cl\/newuniacc\/noticias\/estudiantes-de-publicidad-de-universidad-uniacc-desarrollaron-propuestas-para-fundacion-stuka\/","title":{"rendered":"Estudiantes de Publicidad de Universidad UNIACC desarrollaron propuestas para Fundaci\u00f3n Stuka"},"content":{"rendered":"\n

Alumnos de la mencionada carrera participaron, el 14 de junio, en un taller enfocado en responsabilidad social universitaria. En esta ocasi\u00f3n, la campa\u00f1a tuvo como destinatario la\u00a0Fundaci\u00f3n Stuka<\/a>, un centro de rehabilitaci\u00f3n creado luego del terremoto del 27 de febrero de 2010 en Chile. <\/p>\n\n\n\n

\"Publicidad\"
De izquierda a derecha: las estudiantes de Publicidad, Karime Molina, Florencia Mar\u00edn y Mar\u00eda Francisca Rojas (primera de derecha a izquierda), junto a la representante de Fundaci\u00f3n Stuka, Fernanda Solari, en Universidad UNIACC. <\/figcaption><\/figure>\n\n\n\n

\u201cCreemos que esta es una actividad genial, que nos sirve mucho, tanto como estudiantes y como profesionales<\/strong>\u201d, asegura la estudiante de tercer a\u00f1o de\u00a0Publicidad\u00a0<\/a>de Universidad UNIACC, Florencia Mar\u00edn.<\/p>\n\n\n\n

Stuka, con base en Casablanca, se enfoca en la tenencia responsable y bienestar animal, preparando adem\u00e1s a los perros acogidos para que puedan adaptarse sin problemas a los espacios que proporcionen sus futuros due\u00f1os.<\/p>\n\n\n\n

En la actividad, el grupo conformado por las alumnas Florencia Mar\u00edn, Karime Molina y Mar\u00eda Francisca Rojas obtuvo el primer lugar. Asisti\u00f3 al taller, representando a Fundaci\u00f3n Stuka, Fernanda Solari.<\/p>\n\n\n\n

La metodolog\u00eda del taller consisti\u00f3 en la lectura de un brief<\/em> \u2013o resumen- de las necesidades del cliente -en este caso, Fundaci\u00f3n Stuka-, para que los diferentes grupos de estudiantes trabajaran durante ese d\u00eda en sus propuestas de comunicaci\u00f3n.<\/p>\n\n\n\n

Mar\u00edn expresa que \u201cnos pareci\u00f3 entretenido el tema de este a\u00f1o. La verdad es que a las tres nos gustan mucho los animales y en especial los perros, as\u00ed que nos motiv\u00f3 la idea, ten\u00edamos muchas ganas de ganarlo<\/strong>\u201d.<\/p>\n\n\n\n

\"Publicidaduniacc\"<\/figure><\/div>\n\n\n\n

Sobre el taller, la estudiante lo califica como \u201centretenido (\u2026.) Nos ayuda a acercarnos a nuestra profesi\u00f3n. Es como la versi\u00f3n corta y con menos exigencia de lo que pasa dentro de una agencia. Nos ayuda a ir practicando<\/strong>\u201d.<\/p>\n\n\n\n

Asimismo, Mar\u00edn remarca que este tipo de ejercicios acad\u00e9micos \u201cnos permite tener trabajos para incluir en nuestro portafolio y en nuestro curr\u00edculum. Conozco estudiantes de publicidad de otras universidades a quienes les gustar\u00eda mucho participar en actividades como esta<\/strong>\u201d.<\/p>\n\n\n\n

Sobre el aprendizaje que el taller gener\u00f3 en su proceso de formaci\u00f3n, Mar\u00edn destaca que \u201cnos ayud\u00f3 a darnos cuenta de que somos mejores de lo que pens\u00e1bamos, porque no nos ten\u00edamos mucha fe al principio. Adem\u00e1s, la cercan\u00eda con el cliente nos permite entender c\u00f3mo es el trabajo en conjunto, lo que, obvio, es otra exigencia y todo, pero que de todas formas ayuda<\/strong>\u201d.<\/p>\n\n\n\n

El segundo lugar en la actividad fue asignado a la dupla compuesta por Valeria \u00c1vila y Noem\u00ed Navarro, en tanto que el tercer lugar fue para el grupo compuesto por Junior N\u00fa\u00f1ez, Antonia Zambra, Mar\u00eda Rosario Reyes y Tamara L\u00f3pez.<\/p>\n\n\n\n

Fotograf\u00edas: cortes\u00eda de Escuela de Publicidad de Universidad UNIACC.<\/p>\n\n\n\n

Universidad UNIACC<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Alumnos de la mencionada carrera participaron, el 14 de junio, en un taller enfocado en<\/p>\n

\n
\n
\n Ver m\u00e1s<\/span>
\n <\/i>
\n <\/a>\n <\/div>\n<\/p><\/div>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-2959","post","type-post","status-publish","format-standard","hentry","category-noticias","category-noticias-facultad-de-humanidades-y-ciencias-sociales"],"acf":[],"yoast_head":"\nEstudiantes de Publicidad de Universidad UNIACC desarrollaron propuestas para Fundaci\u00f3n Stuka - 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